TCW worked with Telstra to design and space plan their stores
Ongoing fit out
TCW has worked alongside Telstra in helping to deliver over a dozen new stores as a part of their Future Retail Environment program. Within Telstra’s brilliant new retail space is TCW’s Longo range which was selected for both it’s simple design and robust structure. The brief was to provide and support comfortable conversations between consultants and customers in a number of different settings and for this the Longo range was perfect.
The flexibility of the Longo range provides adaptability and choice in consultation setting, the customer gets to pick where they would like to be seated. Whether it is more relaxed on the ottoman, or formal within the banquet, it’s the customer’s choice.
The Longo range enhances open and interactive spaces and coupled with the cool blue upholstery selected for the soft seating reflects the brand aesthetic, and generates a sense of calm and openness. At TCW it is primary that when we work with our clients and designers that the furniture not only upholds its basic form and function but also adds value to the environment in a positive way.